Let’s play a quick recall game. Can you visualize the logos of these famous brands: McDonalds, Starbucks, Nike, Adidas, Amazon, BMW, and Ford? You must have remembered the logos for most of them. Now if their products didn’t have their logos on them, would they still be considered special? Not really!

Logos add to the identity of the product and a big challenge for the brands is to make their logos and brand name memorable. Imagine you are selling an amazing product. You are heavily advertising it and people are noticing those ads. When you take a quick survey to see how many people remembered the ad, you find out that barely anyone could recall your brand but they could recall the product. Does this mean your ads did well?

If people can’t remember who is selling the product, then the ad has not achieved its goal. People will eventually forget the product but if they could recall the brand name and logo, there are much higher chances of them buying from you. In a survey, 50% of consumers stated that they are more likely to choose a company whose logo they can easily recognize. For 42% of consumers, a company's personality is reflected in its logo, and over a third of consumers connect a good logo with high-quality business.

One important way of making your logo noticeable is by placing your logo in the right spot.