The triune brain model is based on dividing the human brain into three parts, Primal, emotional and rational brain. By defining the brain with this particular model, you get a different understanding of how a costumer makes their decisions, and use it for your advantage as a business.
When looking at the primal brain and understanding what stimulates this part of the brain, you can trigger the right stimulaters. These 6 stimuli help you trigger the primal brain and how you can influence the buying decisions of your costumers.
To help your business in finding the right approach to your costumers there will be a proces, containing 4 steps. These steps will help finding the right strategy for you.
With the 6 persuasion elements you can target the Primal Brain of your customers. By using this model we help you in constructing and delivering the most suitable message to your costumers.
We help you in understanding how, you as a company can increase the impact of your message. When using these seven techniques you will boost the response of the Primal Brain of your costumers.
Your brand launch is an important event. People usually spend six months to a year planning their weddings, so treat your brand the same way.
The unique selling proposition provides a logical reason why a customer should buy from you. While the emotional selling proposition represents the emotional levers “beneath the service” that trigger the emotional connection with your customers.
The vision, mission and value statement help brands build meaningful connections with their public. It creates an exceptional customer and employee experience that gives your business the stepping stones to increase its profitability while building a strong base of brand promoters.
Value Proposition is a statement that clearly tells your potential customers how they will benefit from your offer, how your products or services will address their needs and solve their problems, and what makes your offer different from the competition