INSIGHTFUL ARTICLES
Discover Key Marketing and Science Strategies
In today’s dynamic marketing landscape, understanding how psychology, design, and AI shape consumer behavior is key to driving engagement and growth. Explore our articles on attention, decision-making, and emotional influence in advertising.
Retail
How to choose the correct logo placement for maximum attention and brand recall
Tired of guessing the best spot to put your logo? This blog will guide you on how you can raise your brand’s recall by placing your logo in the right spot.
- Attention Prediction
- Brand Identity
Marketing
Understanding Hick’s Law: How Can You Make Users Decide Quickly?
Want to make your customers buy faster? Hick’s Law can help you with that. Learn all about it with examples of big brands applying it.
- Decision-Making
- Choice Complexity
- Heatmaps
- User Experience
Marketing
Affect Heuristic in Your Ads: How Buyers Make Decisions Based On Emotions
Are emotions crucial in ads? Discover how big brands leverage emotions to make history in advertising.
- Emotional Advertising
- Decision-Making
- Brand Recall
- Consumer Behavior