To influence the brain of your costumers, there is a 4-step process.
Step 1: Diagnose the pain
When diagnosing the pain of your costumer, you know what they need. You as a company need to eliminate the pains of your costumers and therefore appeal to these. If you don’t know the pain of your costumers, then you could spend your whole marketing budget and having no results.
Therefore, you need to identify the pain and relieve the costumer of this. Understand what your customer needs, and therefore appealing to their decision part of their brain.
Step 2: Differentiate your claims
Your company needs to stand out from the competitors, especially if you are not selling a unique product. Therefore, you must differentiate your claims to make I clear to your costumers why they should choose your company. You need to highlight these claims and show how you relieve your costumers from their pains.
Step 3: Demonstrate your gain
You need to show the costumers what they can gain from choosing your company. When appealing to primal brain, you have to provide the necessary proof, when appealing to this part of the brain. You need to prove that it will gain, this is done by placing an urgency in your message that will automatically trigger the brain of your costumer.
Step 4: Deliver to the primal brain
The 3 first steps are vital steps in delivering a strong and powerful message to your costumers. But you have to deliver to the primal brain! Delivering to the primal brain is what will give you an edge and your messages will their full potential.
These steps could really help your company and deliver the right messages that will influence the brain of your costumers.